Eminente's Sunday services

"Eminente, a premium Cuban rum brand (part of the LVMH group), requested our services as part of its launch strategy on the French market. They wanted to introduce the brand to connoisseurs and a younger, more diverse audience in an organic and creative way.

We therefore developed a series of brand content and influencer activities around food. These took the form of meeting/tasting sessions around the 'Eminente Reserva' rum, which various chefs and pastry chefs were asked to sublimate. All in an intimate setting (8 to 10 people), in the charm of a private Parisian apartment, with a decidedly young, contemporary, open-minded... and gourmet audience.

Featured Chefs:

• Moulaye Fanny: Pastry Chef (Cueillette restaurant, France)

• Joannic Lacemon: Pastry Chef (Hélène Darroze group, France)

• Pierre Siewe: Head Chef (Le Garde temps, France)

• Khanh-Ly Huynh: Head Chef (The Hood, France)

LOCATION

Paris, France

DATE

July - September 2021

SCOPE

Brand content activation

• Event management

• F&B conception

• Talent booking

• Influence