Ground Africa festival

A revolution in African cuisine!

In one of Paris' most emblematic cultural venues, we designed and produced "Ground Africa", a unique festival celebrating African cuisine and culture (and its diaspora) in Paris.

For three months, Ground Control hosted some of the French capital's most creative Afro-inspired cuisine in its food court. We also devised and combined a cultural programme with a series of themed highlights. An immersion in the art of living and the revival of African cuisine to discover the riches of the Afro-culinary heritage and promote the talents of a new Parisian scene.

Beyond cuisine, it was also an opportunity to bring together leading figures and new faces, and to bear witness to the boundless dynamism and creativity of these players.

Press kit here

Featured restaurants:

• BMK Paris-Bamako

• New Soul Food

• L'embuscade

• Boukan

• Afro Jojo

Cultural events:

• Conference "(Pan)african food and soft power"

• Conference "The Afro-Parisian experience through its icons

• Conference "What's up with Afro-descendant urban music in Paris".

• Market of producers and artisans

• Art exhibitions & fashion show

• Cooking workshops

LOCATION

Ground Control - Paris, France

DATE

June - August 2022

SCOPE

Event production & management

• Concept Definition

• Financial forecasting

• Event management

• Cultural programming

• F&B curation and conception

• Art direction & space design

• Public relations

• Storytelling & copywriting

• Customer experience