Tinder's Summer of Love Tour : It's a match!

In a challenging context against the backdrop of a global health crisis, Tinder offers a unique experience across five cities in France. After long months of 'virtual dating,' app users were invited to experience a memorable and supportive 'first date.' For every hug shared with their match, Tinder committed to providing a meal for students in precarious situations.

We supported the brand in the event and culinary aspects, devising coherent partnerships with local chefs, as well as menu design and the theatrical presentation of the offering.

To meet young people and bring them joy and gourmet experiences, we chose the following chefs:

• Paris: Gloria Kabé & Khanh-Ly Huynh

• Lille: Florent Ladeyn (1* Michelin)

• Strasbourg: Xavier Jarry (1* Michelin)

• Lyon: Arnaud Laverdin

• Toulouse: Jean-Rony Leriche

LOCATION

Paris, Lille, Strasbourg, Lyon, Toulouse - France

DATE

June 2021

SCOPE

Event and culinary strategy

• F&B Concept and recommendations

• Talent matching & booking

• Operations management